Creative Agency
Snask
Snask is a Stockholm-based creative agency led by founder and brand director Freddie Öst and partner and creative director Erik Kockum, a duo known for blending bold imagination with rock-and-roll spirit. Since its founding in 2007, Snask has proudly embraced the label of “misfit geniuses,” building a reputation for design, film, and storytelling that is as expressive as it is uncompromising.
Snask approaches creativity with the belief that authenticity, emotion, and a bit of joyful disruption are the most powerful tools a designer can wield. They challenge conservative norms, champion loud self-expression, and see love, not caution, as the way forward. Their philosophy is simple: stay engaged, stand up for what you believe in, and never shy away from shaking things up.
Freddie Öst is celebrated for his fearless approach to branding and has spoken at institutions around the world. His partner, Erik Kockum, once a rock drummer, brings sharp storytelling instincts and a no-holds-barred creative energy that defines much of Snask’s identity.
Beyond their client work, Snask has written an international bestseller (Make Enemies & Gain Fans), launched their own beer, co-founded a design festival, and even performs live as part of the rock band VÄG.
Together, they continue to build a creative practice where bold ideas, emotional honesty, and a healthy dose of mischief all have an equal place at the table.
